Paragraphica Narrative is a communications and narrative strategy firm, led by Iain Ferguson, a veteran marketer and writer. We partner with marketing leadership, founders, C-suite leaders, and public figures to define corporate messaging, refine executive thought leadership, and structure high-impact brand stories.

Every organization has a narrative defined not just by what you publish, but by the stories customers, employees, and market competitors tell about you. We help leadership teams audit these existing narrative threads, trim market noise, and establish clear messaging frameworks that drive alignment, investor confidence, and market positioning.

Take your organization beyond storytelling to define the narrative that shapes your future.

You’ll be working with Iain to understand why narrative matters so much to individuals and groups, based on his experience with many agencies and clients in Europe and North America over the last 35 years.

More about Iain Ferguson

Creative leadership and narrative strategy

Iain has managed creative teams at advertising and marketing agencies across the UK and North America. He established and sold his own database marketing agency in the UK before emigrating to Canada in 2006. In Canada, Iain has advised TSX 100 companies such as Brookfield, TC Energy, Keyera and Intact Insurance on content strategy and brand narrative. He has led senior teams through workshops and planning sessions in placemaking, vision/mission and branding.

Iain is a writer who strives to simplify complex content without losing its meaning. As a creative director, he is fascinated by the social anthropology of storytelling and grand narratives.

Significant milestones, clients and projects

To talk about Narrative in all its forms,

You can Whatsapp me or Find me on LinkedIn